Gateway Website Audit & Optimization

Gateway Commercial Brokerage is a commercial real estate solutions vendor out of North Alabama and had been working with another business to update their website for a few months before contacting me. They approached me for a website audit, including an estimate for troubleshooting, aesthetic improvements, and mobile optimization. After listing their concerns and providing access points, I was able to expedite their migration process and get their site where they wanted it to be.

The Concerns:

• An unintended gray background appeared on some pages

• The header and footer varied from page to page

• Header imagery needed to be reset per page

• Connect Google Analytics 

• Implement website SEO terms* and Google Ads terms*
  *provided by Sunshine Marketing

• Check for Mobile Optimization and UX

What I Did:

• After digging into the backend, I discovered a few conflicting global design options selected. These not only added a gray background to some pages, but also alignment, sizes of the content areas, and how images were shown. I scraped every design level for these selections, setting improved parameters and correcting the issues.

• To ensure a consistent experience and interface, I updated the header and footer to pull universally on each page. The headers were built with the customer’s preference in mind, as they had specific images they wanted to appear on each page. I rebuilt the header in the style of one they were using, pulled its background image and content dynamically, and added a blue overlay over each image.

• For Gateway’s future ease-of-use, I set up a small code and plugin to connect their existing Google Analytics account to the website. Additionally, I added SEO terms for the site as well as their Google Ads account. 

• Methodically, I edited on a page-by-page basis to ensure that each one would not only function properly on mobile but would also be visually and fundamentally optimized. 

The Outcome

Upon completion of these action items, Gateway was left with exactly what they were looking for - a live site that was clean, functional, and befitting of their professional services.

Laura Hill, Marketing Manager at Gateway Brokerage, said.

“We were extremely impressed with the quality of the website and the professionalism of the entire process. The new site perfectly captures our brand, and we couldn't be happier with the results."