Imagery Changes Brand-by-Brand

Across the industries and companies I’ve marketed and made creative for, the most important thing is always the same - Branding. It doesn’t matter whether it’s finding accessibility-friendly versions of a standing color palette, taking high-quality product photos and videos for distribution, product logo development, or even just a quick guide for layman asset use. Branding is what drives every effort.

Branding and Logos

With NUSO, I lead the creation of a modernized, standard slide deck for employees to use for internal or external presentations. This included making specific slides for specific products and offerings, as well as template guidelines for implementing custom content. There were many graphics made PPT-friendly, built to be easy to use, and the palette was saved to simplify the usability. This also included a specific variation deck that included every branding guideline as specified previously in a less-than-helpful document.

Additionally, I was responsible for a few logos - specifically NUSO Partner Spotlight and NUSO Connect. NUSO Partner Spotlight was a social media effort used to highlight a new partner each month, providing video content and shorts throughout each posting period. NUSO Connect, per its webpage (which I also built), is “a reliable, user-friendly, voice-centric option that prioritizes simplicity over complex, one-size-fits-all platforms. Certified for use with Microsoft Teams™ and UCaaS platforms.“

Product Photos, Illustrations & Video

I’ve completed thorough product category photography and videography for Futaba Corporation of America as well as Sangoma Technologies. Futaba’s entire hobby radio control and industrial radio control divisions continue to rely on my photographs to display their products released before 2018. Sangoma has changed many product lines that I’ve digitized. Easiest to find are the P-Series phones, accessories, and headsets. I also illustrated countless phones, SBCs, and other hardware for technical guides and specifications.

I’ve photographed products as small as 1 cm and have illustrated a wide array of product sizes.

The Outcome

The imagery I’ve developed for these companies is still regularly used, and my work appears on their websites, social media pages, YouTube channels, printed banners, product guides, and much more.